Anonymous Health Insurance PPC Case StudyÂ
144 Leads Per Month Case In Less Than 65 DaysÂ
The Company
Tad Buonamici has been in the limousine industry for 13+ years, and began his limousine business with just a single Lincoln town car limousine back in 2002. He now owns and operates Long Limo Pro out of Colorado, which showcases the finest fleet of limos and party buses in Northern Colorado. His business focuses on the retail sides providing rides for weddings, concerts, proms, nights on the town, etc.
*(Monthly lead volume depends on monthly ad budget.
Bigger budgets get bigger results)*
The Challenge
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The main challenge with this client was how to position ourselves among such large scale players with massive budgets and still be able to compete. We built their search campaign from the ground up, starting with a lot of broad match terms to gain the cheaper clicks and then once the data started rolling in we started adding several different keyword match types and adding more and more keywords that were converting well for us.
Within 3 weeks of having the campaign built the client was generating over 700 leads per week. The main focus was to get the client the leads at a cost per lead of no higher than $12 all the while maintaining the lead volume. Keep reading because we are about to show you some really cool results!
Lead Capture Landing Page
Regular Website
Don’t Forget About Mobile
The Solution
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The strategy for this client was very simple. Start out small with a few very popular and widely searched broad match keywords, let them run for 7 days and gather as much data as possible. Once we had the conversion/keyword data we went from there building out different Adgroups and adding different keyword match types.
From there we just scaled the campaign as naturally as we could using the campaigns own search query data to add and negative keywords that were winners and keywords that were losers. The campaign evolved to what it is today and is a lead generation monster.
Inbound Phone Call Leads
Their goal was to build out a 2,000+ keyword campaign in Google Adwords and start generating health leads. We had a meeting with the client and their marketing team. We discussed the campaigns goals and the target audience as well as laid out an action plan to launch quickly.
They needed a CPL of under $13 per lead. Currently we are pulling leads at under a $9 CPL and the client is generating more leads than they know what to do with! Which if you own a business as we all know is an excellent problem to have. Lets chat more about your company’s project today!
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