Semester Student Planner Case Study
Powered by LeadRush Labs
Breaking into the US Market through Cold Outreach
Semester Student Planner
Semester Student Planner is a UK-based company that provides a physical planner & digital programming that helps college students manage overwhelm and anxiety. They offer a framework to help students build a foundation for academic success and personal growth.
Key Results Over Two Months
14
Calls Scheduled
Scheduled 14 qualified meetings for Semester Student Planner
>$60k
Revenue from New Deals
One new deal closed from LeadRush outreach, with other leads still in the sales pipeline
Customer Challenges
New Audience
Semester had traction in the UK but had worked with few US schools, and had not run any full-scale marketing campaigns
New Regulations
Regulations in the US around cold outreach are distinct from the UK, and ensuring compliance while also taking advantage of key differences was an unclear path
Manual Systems
Dealing with manual outreach, meeting scheduling, and prospect follow up was time consuming
Our Tailored Solutions
Proven Systems
Implemented proven lead generation setting systems directly into Semester workflows, removing the headache of manual processes
Market Research
Conducted extensive market research into the US higher education market for Semester's campaigns, identifying key decision makers and winning messaging
US Regulation Expertise
With years of expertise with US cold outreach, LeadRush Labs ensured Semester remained compliant while also taking advantage of less restrictive US regulations compared to the UK market
Benefit #1: Market Research
1
Market Research
Understanding the US higher education market at a deep level to ensure messaging and campaign targeting was successful
2
Winning Messaging
Tested numerous key messages from Semester engagement, previous campaigns, and A/B testing frameworks
3
Key Decision Makers
Rigorous lead identification process to ensure the right decision makers are contacted
Benefit #2: Systems and Automation Management
Automated Lead Capture
LeadRush plugged directly into Semester systems to pull leads in an automated fashion for a 2-minute lead response time, reducing manual process headaches
Seamless Booking
With the rigorous training sales reps undergo, the booking process is smooth and simple for prospects - removing a common barrier for effective appointment setting strategies
Follow-up Cadence
LeadRush Labs proven automations and call cadences executed by highly-trained and experienced SDRs improved outcomes, putting follow-up on autopilot for Semester
Benefit #3: Regulation Navigation
CAN-SPAM
Kept all outreach CAN-SPAM compliant, preventing any potential regulatory issues in a new market
Compliant Processes
Integrated Semester directly into LeadRush compliance processes to ensure regulatory requests were handled in a timely fashion
Email Compliance
Implemented all required details within each outbound email to ensure compliance
Visual Impact: Before & After
Before Partnership
Searching for the best way to break into the US market
After Partnership
Steady stream of qualified meetings, leading to predictable pipeline and accelerated revenue growth in a new market
From an unclear strategy to closed deals
Ready to Grow Your Sales Pipeline?
Contact LeadRush Labs
📞 Phone: (407) 565-8604
✉️ Email: harrison@leadrushlabs.com
🌐 Website: leadrushlabs.com
📍 Location: Orlando, FL, USA