DUI Lawyer Client PPC Case Study  

1,375% Increase In Monthly Lead Volumes

The Company


Our DUI lawyer client wishes to remain anonymous, but agreed to still let us share his results over the past 30 days. The client came to us in the beginning with a small Adwords campaign that was pulling about 4-8 leads per month. This was in June. By August we had a campaign built out and optimized and churning out leads steadily. To put into perspective what we’ve done, we’ve taken the client from 4-8 leads per month to (in the past 30 days) 55 leads! Massive improvement, also keep in mind that if the client closes just one lead into a client, the revenue from that deal is anywhere from $3,500-$10,000+

*(Monthly lead volume depends on monthly ad budget.
Bigger budgets get bigger results)*

The Challenge


The main challenge for this client was getting them to spend the appropriate amount on their marketing budget. Lawyers can be tricky as clients because the leads generated are so valuable, that there is a lot of competition for them. So some of the cost per clicks (CPC’s) can be upwards of $26-$38 per click. Obviously you can’t pay $30 per click if you have a budget of $25 per day, so it’s important that you have the appropriate budget to actually generate the leads.

For this client, since we have several lawyers as clients, we simply applied our strategy that we use for our law clients which is a combination of a killer high converting landing page to drive phone calls and leads and a healthy mix of high quality ‘buyer’ type keywords. It sounds bad but for lawyers, we are playing off a persons problem to get them to call you, they have a problem whether it be a DUI, Personal Injury, Medical Malpractice, etc and you are the solution.

Lead Capture Landing Page

Regular Website

The Difference

Last 30 Days: 31 Phone Calls From Adwords Alone. Another 24 Form Submissions.

The Solution


Since we already do a lot of ppc management for lawyers our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. 2+2=4 guys, let’s not complicate things! Areas of focus for the client were: landing page creation/content, strong CTA’s (call to action), and a diverse group of small, broken down Adgroups/keywords focused around the clients specific services (unique to every client). Mix all that in with some location based targeting and keywords and we have a smooth running campaign.

Once the research phase was complete, we began to integrate the first round of changes to the clients unsuccessful Adwords campaign, Adgroups, Keywords, Geo-locations, Ad-extentions, Adschedule and Adcopy. The first months results were exciting for the client as you can imagine increasing your lead flow by 500+%.

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