Limo and Party Bus PPC Case Study
4,435 Health Insurance Leads In The Past 30 Days
The Company
This client wished to remain anonymous due to the fact that they are a very large brand and player in the health insurance space. The company does large media buys for affiliate leads and wanted to set-up their own search marketing campaign and leverage Google’s massive search volume for the space. We had to really put our thinking caps on for this one as the online health insurance space is massively competitive with such large brands like ehealth, Blue Cross Blue Shield, etc.
*(Monthly lead volume depends on monthly ad budget.
Bigger budgets get bigger results)*
Lead Capture Landing Page
Regular Website
The Challenge
The main challenge for Long Limo Pro was fixing their current Google Adwords campaign and then scaling their campaign. A previous firm who shall remain unnamed, put together their old Adwords campaign. That campaign did nothing but waste money and drive irrelevant web traffic to their website’s homepage with no lead capture or ‘request a quote’ form set-up.
Before Long Limo joined Clicks Geek, the limo company struggled to gain relevant online exposure, web traffic and leads/phone calls/quote requests to their website. With our experience and with the proper strategy in place, we had no problem cleaning up Tad’s campaigns and scaling them from zero leads per month to over 30 leads in just the first month. Month two (May 2015) they had over 155 leads. 88 phone calls and 67 landing page ‘request a quote’ submissions.
Last 30 Days: 93 Phone Calls Driven From Adwords Alone. Another 51 Form Submissions
The Solution
The strategy used for Long Limo Pro is very similar to the strategy we use for all of our clients who have previously worked with another paid search company. The strategy consists of a few different areas of focus: landing page content, strong CTA’s (call to action), and a diverse group of small, broken down Adgroups/keywords focused around the clients specific services (unique to every client). Working very closely with the client, our team did major location based keyword research to pin point exactly what the search terms people in the clients area were searching for on a daily, weekly and monthly basis.
Once that research was complete, we began to initiate the very first round of changes to the clients campaign, Adgroups, keywords, geo-locations, ad-extentions, adschedule and adcopy. The first months results were overwhelming for the client as you have read above. Since writing this case study the client is projected to scale to well over 200+ leads per month by end of July (2015).
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